We’re excited to announce that Marqeta has been chosen by Bread Financial™ (NYSE: BFH) to enhance the in-store checkout experience for shoppers using Bread Pay™, its flexible suite of Buy Now, Pay Later products. Bread Financial is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions.
Using our platform, Bread Financial, which gives shoppers more ways to pay in the channel of their choice, will launch the Bread Pay™ One-Time Use Card, delivering Pay in 4 and installment loan products in-store and online. In-store shoppers at participating retailers will have the ability to apply for and immediately use their preferred Bread Pay product without downloading a third-party application for an improved, frictionless experience for both the consumer and the merchant.
“Bread Financial is at the forefront of innovation in the BNPL space, and this relationship is a continuation of our dedication to create tech-forward and industry changing solutions that give shoppers more flexibility and choice,” said Val Greer, EVP and Chief Commercial Officer at Bread Financial. “We are proud to partner with Marqeta to offer new flexible payment options that will keep the merchant’s brand at the forefront of the path to purchase and deliver a more seamless experience for the end user.”
Marqeta’s modern card issuing platform has played a prominent role in supporting the evolution of the Buy Now, Pay Later industry, helping in powering the flexible payment solutions that have been growing in popularity in recent years. Nearly half of consumers (47%) we surveyed in 2021 said they had used a BNPL solution, up 27% from 2020. Working with more than 600 merchants in a variety of verticals, Bread Financial will use numerous features of Marqeta’s platform, including virtual card issuance, industry-leading Just in Time Funding Capabilities, and tokenization innovations.
