The problem
To scale, on-demand services companies need to accelerate the onboarding of new merchants without lengthy contractual agreements. They also need to provide on-demand payment methods for their drivers to enable real-time pickup and delivery. Lastly, they need tighter operations and fraud control.
The solution
With instant issuance and tokenized cards, on-demand services companies can onboard new couriers quickly without waiting for plastic cards. They also can onboard new merchants without any system integration. Flexible spend controls and the ability to issue zero-balance cards that are funded in real time help reduce the risk of fraud.
Real world: on-demand delivery
Grocery purchase from on-demand apps or websites
Order placed
Your customer orders a delivery of groceries using an app or website and enters their form of payment.
Driver’s card enabled
Zero-balance physical or virtual cards are provided through Marqeta’s platform to every driver.
Card presented
Purchases can easily be made anywhere that Visa and Mastercard are accepted.
Spend evaluated
Managed or gateway spend controls can be customized to minimize fraud and ensure funds are only used as intended.
Auth Requested
Marqeta’s platform is contacted by the appropriate network for authorization.
Notification received
Marqeta webhooks allow real-time notifications upon transaction completion.
Funds released
Just-in-Time (JIT) Funding releases funds to the card on approval and in real time to complete the transaction.
Transaction completed
Authorization is successful and the payment is confirmed.
“The relationship we have with Marqeta is a true partnership. Their solution is mission critical for DoorDash. Without Marqeta’s platform and APIs there would be lots of use cases that we couldn’t serve. A lot of restaurants require payments at the point of sale, and Marqeta allows us to do that and serve the needs of our restaurants the way they would like to be served.”
Mike Kim, VP of Finance
Key benefits for on-demand services
Card form factor variety
Leverage tokenized cards for quick onboarding of service staff, virtual cards for online orders, and physical cards for wide acceptance.
Instant card payments
Onboard merchants quickly as cards are accepted everywhere Visa/Mastercard is. Onboard drivers quickly by issuing tokenized cards for use on the same day.
Dynamic spend controls
Reduce fraud by providing drivers with zero-balance cards and authorize purchases based on merchant identity and amount (e.g., a $18.88 pickup at ABC merchant).
JIT (Just-in-Time) Funding
Release funds based on authorization requests, eliminating the need to tie up cash with prefunded cards.
Webhooks
Enable real-time notifications to alert consumers that a transaction is occurring and their delivery should be on its way.
Inject metadata into each transaction
Easily reconcile payment transaction records with order systems (e.g., by adding an order number or driver ID to the transaction record upon authorization).