A short guide to modern incentives and rewards programs
Engage your customers even before they start shopping with a modern incentives and rewards program.
In the past, incentives and rewards cards came in just two varieties: an open-loop card that could be spent wherever the network brand was accepted, and a closed-loop card that was accepted only by the retailer that offered the card.
The advent of modern card issuing, available from platforms like Marqeta, has changed where and how loyalty incentives can be used and rewards can be redeemed. Brands can now design custom programs that control spending by merchant name, category, geography, and even a particular time period.
Read the guide to discover the advantages flexible incentives and rewards card programs hold over traditional programs — from funding cards in real time to direct issuance to digital wallets, brand customization, data-driven personalization, and more.
