Discover how the financial services industry can better support this generation, address their unique needs, and explore the long-term impacts of these efforts.
Understanding the specific attitudes and behaviours of digitally savvy generations will be crucial for financial services providers aiming to engage and support this group effectively. Gen Z's saving and investing habits are heavily influenced by digital solutions and alternative saving options but struggle to realise their full financial potential due to their limited financial knowledge and perception of debt.
Join your industry peers at Marqeta’s Financial Futures for Digital Natives to learn:
How approaches and motivations to money management differ within Gen Z
Where digital natives source their financial information, and the role friends, family, influencers, and financial advisors play in shaping their financial knowledge and decisions
How financial services providers can remove Gen Z’s barriers to saving and investing and build long-lasting relationships with this generation
Hosted By David Woodward
Senior Strategic Partnerships Manager, EU @ Marqeta