Webinar
Trading Transformed: Why Card Programs Are Revolutionizing Trading Platforms
Join us at 11am EST, 4pm GMT on the 13th February 2025 for an exclusive webinar where we’ll be exploring why trading/investment platforms are embracing payment card programs to enhance their product offerings and elevate user experiences.
Mattia Calvosa
Jas Shah
Kaloyan Yanchev
Discover the motivations behind this trend, the key partnerships driving success, and the innovative ways cards are being used to streamline payouts, foster loyalty, and create seamless financial ecosystems. Whether you're curious about the future of trading and investment platforms or looking to launch your own card program, this session will provide valuable insights and actionable takeaways. Don’t miss the opportunity to learn from leading voices in the industry.
Enhancing user engagement and retention with payment cards
- Payment card programs are powerful tools for increasing customer stickiness. By offering features like instant payouts, cashback, and trading-related rewards (e.g., free trades, subscription discounts), cards help to keep users actively engaged with the platform. Increasing customer retention by just 5% can lead to a profit increase ranging from 25% to 95%.
Revenue diversification through payment card programs
- Platforms that offer payment cards can often benefit from additional revenue streams, such as interchange fees, partnerships with card networks, and cross-promotional opportunities. This helps to create financial resilience, especially during times of market volatility. Payment cards can help to contribute to a 5-10% annual revenue increase.
Reducing user acquisition costs through integrated payment solutions
- The average cost per install (CPI) for mobile apps has been rising, with iOS at $4.7 and Android at $3.4. By offering integrated payment solutions like payment cards, platforms can enhance user experience and satisfaction, also potentially lowering user acquisition costs over time.
Hosted By Josh Mendelowitz
Marketing @ Marqeta
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