Payment card issuing: a global market with room to grow
Payment cards were first introduced in the 1960s as a way to speed up financial transaction processing. Ever since, payment card issuing has gone from strength to strength, providing the benefits of not just speed, but also convenience, cost-effectiveness, and security at scale. In the United States today, three out of every four payments are made with a payment card, yet there still exists a huge, untapped global market for payment card issuing.
Our report Up and to the right: payment card issuing grows in the 21st century makes the case for companies who are considering incorporating payment card issuing into their payment solution. Approximately 70 years after it was first introduced, the humble payment card continues to deliver benefits for every stakeholder in the payment ecosystem — from cardholder to issuer.
Read the report to better understand the demographic, behavioral, and technical trends driving payment card growth. Discover the relationship between payment cards and internet penetration, and learn how modern card issuing creates impediments to fraud, as well as opportunities for new business models and revenue streams.