The Science of Loyalty: How Human Behavior Powers Engagement and Revenue

Consumer loyalty is both a challenge and a powerful opportunity for 2025. We surveyed 3,000 consumers across the UK and US to ask the question, “Why do certain card programs capture top-of-wallet status, while others struggle to hold attention?” 

The answer lies deep within consumer psychology—the subtle art of understanding human behavior to drive engagement, brand loyalty, and sustainable revenue. In this webinar, you’ll learn how to:

This session is designed to equip C-suite leaders with fresh, actionable insights into behavioral triggers that can help make a card more than a payment method—it becomes a daily habit, a trusted companion, and a source of value.

Our panel of experts will reveal how loyalty, rewards, and co-brand card programs can help elevate your brand’s relevance, capture out-of-brand spend, and turn payments into a potent revenue stream. By blending behavioral insights with innovative engagement strategies, discover ideas for crafting loyalty programs that can not only attract but captivate your customers.