API Chronicles Livestreams
Embedded revolution:
why payments are about to become part of all user journeys
Join our livestream at 2pm UK time on 27 September to learn all about the embedded finance revolution taking the payments landscape by storm. Find out how your business can join the gold rush and place seamless transactions at the heart of your customers’ native digital experiences.
Keynote
Embedded finance is the talk of the town - and with good reason. That’s because it’s now possible for every business, whether financial or non-financial, to offer integrated payment options to their customers. The result is greater satisfaction and loyalty, as well as increased sales.
Crucially, it’s about so much more than big brand online shopping experiences. Embedded finance is enabling solutions across all segments, including B2B. For example, we’re now seeing propositions transforming international trade credit, benefiting SMEs that supply large corporations the world over. We’re also seeing how gig workers have been empowered to draw down wages on the day they earn them rather than having to wait until payday.
Additionally, embedded finance delivers rich, real-time insights about customer behaviour and their suitability for products like loans and credit. But what will be the key growth areas in the coming years? Well, it’s likely that we’ll see:
Consumers paying for goods and services in a range of unexpected contexts, such as via car infotainment systems
The removal of time-consuming credit application processes, making it easier for businesses to borrow working capital quickly
The standardisation of international payments, enabling innovators to scale embedded finance functionality across borders
Banks finding a new backend role as partners of fintechs, enabling embedded finance propositions in exciting new contexts
What you’ll learn
Join your industry peers at Marqeta’s Embedded revolution: why payments are about to become part of all user journeys livestream to learn:
Products for every use case
How embedded finance can work online and offline, for B2B and B2C
Building a strategy for implementation
What the most effective ways to build, test, launch and iterate an embedded finance product are
Open API techniques
How to use self-service, open APIs to build a winning embedded finance product
Tech collaboration
Which members of the payments ecosystem are best placed to help accelerate embedded finance innovation
Embedded finance: did you know?
According to Future Market Insights, the global embedded finance market is projected to experience a CAGR of 16.5%, amounting to a rise from €56.2 bn to €264.4 bn between 2023 and 2033.
57% of people across Europe have used a buy-now-pay-later to make purchases, the European Retail Banking Radar has revealed.
90% of banks’ useful customer data will come from payments from 2025 and beyond, research by PWC has shown.
Meet your host and panellists
Elizabeth Lumley
Deputy Editor - The Banker and ex Director at VC Innovations
Featuring the following expert panel:
Olivia Minnock
Senior Partnerships Manager,
mmob
Lars Markull
Embedded Finance Advisor & Publisher of Embedded Finance Review
Stew Cofer
Head of Embedded Finance & Client Solutions, JPMorgan Chase & Co.
Reserve your seat
Part of Marqeta’s API Chronicles series, this livestream at 2pm on 27th September is designed to bring you real stories about digital transformation journeys.
Expect to learn how your peers made their innovation decisions and what lessons were learnt when implementing their digital innovation strategy. We’ll also explore how these innovators are using APIs to build products faster, cooperate in a connected ecosystem and to deliver real-time experiences for customers.
Previous Livestreams
API Chronicles aims to bring together communities of visionaries and digital builders in a series of livestream events, blog content, and resources over the coming months.
Primary cardholders: how modern platforms are teaching children lifelong money skills
According to research by Lending Tree, nearly half of parents with minor children surveyed say their child has used their card without permission at least once. There'a clear need then of specialist payment products that give families control over spending, encourage safe behaviours and help young people develop financial literacy.
Embracing diversity: how modern APIs are powering financial inclusion
The digital revolution in payments has brought to the service some of the acute challenges faced by the unbanked and financially excluded. But it's not inevitable that a move to a cashless society will marginalise vulnerable people. With the right tools in place, it's possible for everyone to participate in the modern economy.
The Future of Money - Tracking the transformation of money
Discover how tokenization technology is changing the way people store and exchange assets ranging from art to land. We also discuss transparency versus anonymity in the age of digital banking, and the potential of smart wallers transforming the way we procure goods and services.
Primary cardholders: how modern platforms are teaching children lifelong money skills
According to research by Lending Tree, nearly half of parents with minor children surveyed say their child has used their card without permission at least once. There'a clear need then of specialist payment products that give families control over spending, encourage safe behaviours and help young people develop financial literacy.
Embracing diversity: how modern APIs are powering financial inclusion
The digital revolution in payments has brought to the service some of the acute challenges faced by the unbanked and financially excluded. But it's not inevitable that a move to a cashless society will marginalise vulnerable people. With the right tools in place, it's possible for everyone to participate in the modern economy.
The Future of Money - Tracking the transformation of money
Discover how tokenization technology is changing the way people store and exchange assets ranging from art to land. We also discuss transparency versus anonymity in the age of digital banking, and the potential of smart wallers transforming the way we procure goods and services.
We’ve written a blog answering this question in detail but in a nutshell, API Chronicles is a series of livestreams that are hosted by Marqeta and bring together experts and thought leaders to discuss a specific topic related to finance and payments. So far we’ve covered a range of topics from Greenfield banking to cards for young people.
This livestream event is part of Marqeta’s API Chronicles series
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