So, you want to understand how to build a modern and competitive card programme that puts your business in the driving seat of digital payments innovation?
Well, you’ve come to the right place.
In the U.K., payments with banknotes declined by 50% between 2010 and 2019 to a mere
15% of all transactions, while card payments across Europe have soared from five billion payments per annum to more than 46 billion since the start of the millennium.
We believe the future of spending is not only cashless but increasingly digital.
And it’s very much against this background that we’ve developed Demystifying Cards - Marqeta’s Guide to Payments and Cards, in which you’ll find a wealth of information on how to establish or strengthen your position in a rapidly expanding card market.
You’ll also gain an understanding of the fundamental competitive battlegrounds, such as how to offer a richer core card proposition; deliver faster customer onboarding; make the most of data and insights; and practice the best possible customer service.
Alongside this are insights from brilliant businesses in the vanguard of modern payments products and services innovation, as well as a handy jargon buster, user-friendly explanation of the card ecosystem and a fascinating record of important technological breakthroughs during the postwar era.
Importantly, the document can be read from start to finish, or you can simply dip in and out of relevant sections.
But whatever approach you take, the contents promise to equip readers with the skills and knowledge needed to take advantage of the global migration to non-cash payments, whether that be cards, the emerging subscription economy or embedded finance.
Let’s get started*.